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Lemon Yellow | Brand Strategy

Brand Strategy

At Lemon Yellow, we like to think every brand is a person with a distinct personality, voice and all the little idiosyncrasies that make them unique. Think about what attracts you to other people. Think about why your friends are your friends or why you fell head over heels in love. These stories rarely happen overnight – relationships take time to form, building up gradually as you get to know them better. The same holds true for brands. A brand or product catches your eye, sparks an interest and appeals to something deep inside. So at Lemon Yellow we believe in brand-making with care. Creating a brand that is worth getting to know better. Creating a brand that will last a lifetime.