Capital One
Working closely with the Capital One Labs team, this was an exercise in turning complexity and ambiguity into elegant, creative solutions. During a year-long partnership we were able to evolve an existing R&D project and reintroduce new layers and personality traits which are absent from today's typical financial products.
Project Scope
Strategy / Storytelling / Ideation / Print Design / Packaging Design / Digital Experience
"LY evolved our R&D project work with rich, cultural symbolism that amplified what we already suspected, reintroducing us to new layers and personality traits which are absent from today's typical financial products, raising the bar on how we approachour own product's value proposition."
— Stephen Schneider, Capital One Labs
"From thoughtful brand/customer research to museum-quality design chops LY guided our product team on a journey of discovery, brand definition and experience design that continues to inspire our work at C1 Labs."
— Stephen Schneider, Capital One Labs