Wellness isn’t an amenity at Cora Merrick Park. It’s the organizing principle.Lemon Yellow developed the full brand and communications for this luxury wellness condominium in Coral Gables – where infrared saunas, contrast hydrotherapy pools, and spa-inspired spaces aren’t lifestyle upgrades, they’re the foundation of how residents live every day. The challenge was articulating a philosophy, not just selling a product. We built a brand identity, digital experience, and marketing program that positioned Cora as Coral Gables’ premier wellness residence – drawing a clear line between luxury for its own sake and luxury with genuine purpose.

Project Scope

Brand Strategy / Naming / Visual & Verbal Identity / Art Direction / Storytelling / Photography / Illustration / Website