Ella is a tribute to good times old and new – beachlife, nightlife, fashion, art, food and drink. The developer came to us to devise a branding and communications strategy to market a legendary home in a legendary neighborhood – Miami Beach. Taking inspiration from the neighborhood's history and heyday with a flurry of jazz musicians passing through – Ella was born – a name we borrowed from the "First Lady of Song". A suite of custom illustrations and custom typeface was developed as part of the visual brand. We worked with Fedrigoni stocks and foils to create a beautifully tactile experience that spoke to a bygone era.

Project Scope

Brand Strategy / Naming / Visual & Verbal Identity / Art Direction / Storytelling / Photography / Website