Flamingo Point

Flamingo South Beach (aka the Flamingo) is an iconic Miami Beach landmark spanning 15 waterfront acres. The developer, Denver-based AIMCO, enlisted Lemon Yellow to reposition Flamingo South Beach as part of a long-term renovation plan taking the massive property in a whole new direction. We developed the new brand strategy and have been in the midst of redeveloping all their creative assets, including digital, environmental & wayfinding with more to come.

Project Scope

Brand Strategy / Naming / Visual & Verbal Identity / Art Direction / Custom Type / Iconography / Storytelling / Photography / Film / Website Design & Development