By definition, Fringe is atypical. Which is exactly where we like to be. Fringe (Projects) champions the role of public art by creating a challenging, original and meaningful dialogue between people and place. By providing the unique space, scope and freedom for artists to experiment, they ensure every project lands at the cutting-edge of culture, while securing itself a place in the public imagination. We established their positioning to be "Work That Lives on the Edge" as part of their brand strategy. We had a great time working on this new visual identity built around the idea of borders, defining them, redefining them and expanding them through a recurring pattern.
Brand Strategy / Visual & Verbal Identity / Art Direction / Custom Type / Illustration / Storytelling / Environmental / Website Design & Development