Graziano's Group

Graziano’s is an Argentine family of food lovers sourcing the finest flavors from home and bringing them to their markets and restaurants across South Florida. Established in 1962 (Buenos Aires) and having experienced steady growth since arriving in South Florida in 1989, the brand was long overdue for an overhaul and in need of someone to bring it all together. Lemon Yellow’s involvement has been absolute from revamping their identity to developing a new strategy for packaging, signage, store interiors and all communications both online and in print.

Project Scope

Brand Strategy / Identity Design / Art Direction / Storytelling / Print & Digital Design / Environmental Graphics / Packaging / Advertising / Website Design & Development / Photography