We recently took the Graziano's brand through a refresh. With a brand that touches so many different pieces (restaurants, markets, products, services, events), it's important to step back every now and again and take inventory. To consolidate, streamline, and represent the familiar in a way that lets everyone involved in the brand's development see it with fresh eyes.

The work included a new typography system, color system, revised iconography, and updated art direction - and extended to the Market (or "Mercado") brand as well.

Project Scope

Brand Strategy / Identity Design / Art Direction / Environmental / Website Design & Development / Print & Digital Design