In our collaboration with JAR Studio, an innovative interior design atelier, Lemon Yellow crafted a distinctive brand experience. We delved deep into JAR's philosophy of creating 'The New Familiar' – spaces that blend comfort with creativity. Our comprehensive approach encompassed brand strategy, creating a cohesive brand identity, and designing a unique typeface that speaks to JAR's individuality. Alongside, we developed bespoke merchandise that embodies JAR's commitment to design excellence. Culminating our efforts, we designed JAR's website, a digital reflection of their unique approach to interior design, ensuring every touchpoint resonates with their vision of making spaces feel like a 'home away from home.


Project Scope

Brand Strategy / Visual & Verbal Identity / Art Direction / Storytelling / Website Design


(Interior photos courtesy of JAR Studio. Images are copyright to their respective owners.)

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