Introducing the Mayfair Design District identity rebrand. This new identity coalesces the creative community of one of London’s most iconic neighborhoods through a dynamic mark and graphic elements that symbolize the weaving of perspectives and layering of culture over time. The mark’s shifting arrangement of letters reflects the dynamic nature of Mayfair’s creative community, offering flexibility while maintaining the system’s essence. Supporting illustrations and contemporary design ideas layered onto Mayfair's rich heritage suggest an interplay between art, fashion, and design, reimagining what Mayfair can be.

Project Scope

Brand Strategy / Visual & Verbal Identity / Art Direction / Storytelling / Packaging Design / Print & Digital Design / Environmental Design / Website Design