MCAD — AIA's Miami Center for Architecture & Design

The American Institute of Architects commissioned us to design an identity for their new exhibition space in Miami – MCAD. Taking a queue from the way architecture adapts to its environment, we developed an identity system consisting of 12 standalone marks meant to adapt to a wide range of media. The result was a flexible and modular system that afforded MCAD a set of rich graphics while keeping the overall identity fresh and exciting.

Project scope

Identity Design / Art Direction / Environmental Graphics