We had the opportunity to brand NIU Kitchen from the onset when it launched almost a decade ago. Since then, they won the hearts (and bellies) of the most discerning types. Fast forward to 2022, the partners expand NIU Kitchen and also launch NIU Wine, a sister restaurant focusing on natural wine just a few doors down. Lemon Yellow was once again involved in this evolution and expansion coming up with a new strategy and visual brand that would work as a system for both ventures. We developed an intelligent and interchangeable set of guidelines and graphics that could be easily identifiable and create a harmony and cohesion for the overall NIU brand.

The result? A bolder identity for a game-changing restaurant (NIU Kitchen) and wine bar (NIU Wine) wanting to give other people the chance to explore and discover cuisine and wines that are way beyond average.

Project Scope

Brand Strategy / Visual & Verbal Identity / Art Direction / Storytelling / Environmental